Have you heard of Pinterest? It has become one of the fastest growing sites in history. In a nutshell, it is an online visual bookmaking site but, if approached with a strategy, it can be a very powerful tool. I’m here to teach you all about it.
Pinterest for generating traffic
Pinterest has been reported to be a great source of traffic. In Sept 2012 Shareaholic reported ”In the month of August (2012), Pinterest sent more traffic than Yahoo organic traffic and is now the fourth largest traffic source in the world.“
Want to increase your traffic? You should learn to use Pinterest.
Pinterest for generating sales
Take a look at what Business Insider reported:
“Pinterest shoppers, on average, spend nearly $170 per session, according to a study by RichRelevance… which tracked 700 million shopping sessions. In comparison, Facebook shoppers spend $95 per session, while Twitter shoppers spend $70.”
Want to generate more sales? You should learn to use Pinterest.
Pinterest for personal use
All work and no play is no fun, even CEOs have hobbies. Pinterest is a great source of inspiration and information. You can discover and pin (organize) links to almost anything. Here are just a couple of examples…
- Like to cook or craft? Recipes and DIY project tutorials are some of the most popular categories on Pinterest.
- Researching a big purchase or planning a remodeling project? You can use Pinterest to help you with that too.
On Oh So Pinteresting
Not only will you’ll find the tactical steps to having success with Pinterest, you’ll also read and hear how people are using the inspiration and information found on Pinterest to enrich their businesses and their lives. The motto here is, don’t just pin it, do it!
What that means on a personal level is don’t let the time you spend on Pinterest be wasted. Pin things that really help or inspire you and do something with them! Make that recipe, travel to that place, share the joke or just be inspired to try something different. The point is to use and be inspired by your pins, not just collect them.
For businesses, this means do more for your followers than just posting the same images that can be found on your website. Make your account interesting, full of great resources and interact with your followers. Develop a plan and strategy that will result in increased traffic leads and sales.
When I first started to use Pinterest in 2011, I noticed that I was saying Pinterest over and over again to my friends and family. I was discovering things online that I would’ve never found before. I found websites and blogs that inspired me to do things, make things and even buy things. I was so amazed by the site that I decided to start a blog about it.
Oh So Pinteresting was launched February 2012 and after a few months I was approached by a company and asked if I would help them with Pinterest and manage their social media accounts. In September 2012, I left my job as a full-time radiation oncology nurse to focus on building Oh So Pinteresting and my business.
As in the medical world, social media is ever evolving and changing and requires continuous study. Since launching the blog, I have taken multiple courses and attended several conferences focused on social media.
In growing and marketing my own business, I have had to learn multiple social media platforms and how to create content for them. I write the content for the blog, produce my own podcast, record videos and create graphics.
As a nurse, I did my best to empathize with each patient to help them heal. It is proven that if nurses relate to their patients, the nursing process goes much more smoothly and the patient has an overall better experience.
I continue this approach in my business and encourage my clients to take the same approach in their social media marketing.
I really do enjoy teaching and helping people find solutions. This may come from my years of being a registered nurse or from being the mother of 2 sets of twins. It’s probably both.
For fun, aside from exploring Pinterest, I enjoy traveling with my family, crafting, and learning photography.
**Disclosure: Occasionally, I will mention products and have links to other websites. Sometimes, I earn a small commission when products are purchased through links from my site. This helps to “keep the lights on” at Oh So Pinteresting and I thank you for your support.**