Pinterest and Business

4 Ways to Get More Views of Your Videos with Pinterest

A recent article in The Guardian stated, “video is the future of content marketing.” Videos are now easier than ever to produce and can help business connect with their audience in a different level than can be done through text or still images alone. However, in order to be helpful to a business their videos need to be discovered viewed and shared. Luckily, both YouTube and Vimeo videos are pinnable and playable on Pinterest. There are things you can do to improve your chances of success, here are 4 ways to get more views of your videos with Pinterest. Read More ...

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Track Pinterest Pins on Google Analytics with UTM Tracking Codes

When it comes to having an online businesses I tend to start to itch a bit when I hear the word “code”. It usually means that I’ll need to either spend hours figuring out how to make the code work or spend lots of $$$ to hire someone to do it for me. When I heard that you can now track Pinterest Pins on Google Analytics with UTM tracking codes the itching began. Thankfully, they’re easy to do and you won’t have to hire professional help to use them. Read More ...

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The Rise of Visual Social Commerce

There’s social commerce, and then there’s social commerce with a visual twist. Let me define what social commerce is first. Social commerce is the process of people purchasing and selling goods or services that involves social interaction or social networks. What’s interesting is that Wikipedia defines social commerce as a subset of electronic commerce, and while this may have been true 2 or 3 years ago, social commerce has now completely changed. Read More ...

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